| Kommentar |
Advertising language is one of the very specific registers of English, comprising text types which have a clearly persuasive function. The common field of discourse and purpose has far-reaching consequences for the lexical and structural linguistic choices made by ad producers. We will investigate different examples of advertising from print media and television in order to find out about, e.g., typical words and structures used primarily by advertising, the basic structure of ads and its potential variability, linguistic creativity, and the interplay of language and visual aspects in ads. Other aspects to be investigated include the visual codes, the change of ads over time, gender roles or the role of celebrities. |
