EN6_English for Marketing_ES - Einzelansicht

Course Objectives:

This course aims at providing students with extensive knowledge in marketing, its role in companies and the economy, and related technical terminology. Students will be made familiar with basic marketing principles, the development of marketing strategies and their implementation. Special emphasis will be placed on improving students communication skills. Some of the topics covered will be: Marketing plan, marketing mix, branding, pricing, product development, promotional mix, target markets.

By the end of the course students will have learned to recognize the benefits of a marketing oriented management approach and how to develop and apply a marketing plan for a specific company.

A course book is used along with supplementary materials such as case studies, video casts and presentations.

Course Materials:

Cambridge English for Marketing, ISBN 978-3-12-534635-2  (Klett Verlag).

Students are required to bring the materials with them to the first session.

Additional Information:

Also open to students of Anglophone studies.

Requirements:

English language skills at the B1 level (approx. 180 class hours).

Obligation to attend all sessions including mandatory attendance for the first session. If students fail to attend the first session and do not have an excused absence, they will automatically lose their place in the language course.

Additionally, students are only allowed to miss 2 complete sessions for the entire semester.

Active participation is required for successful completion of the class.

Taking the final exam is mandatory.

Acquisition of 3 ECTS credits:

Meeting the requirements mentioned above.

Active participation.

Preparation and reworking of each session.

Passing the final exam.

This also applies to the acquisition of the certificate for the course. There are no certificates of attendance.