EN6_PR and Marketing_ES - Einzelansicht

Course Objectives:

• Introduction to PR and Marketing in English

• Discussions on several relevant PR and Marketing topics and tools

• Authentic development of strategy and tactics of authentic communicative challenges

• Accompanying exercises for improvement of specific vocabulary and related grammar structures

Study goals:

• Expansion of PR-specific and Marketing-specific knowledge in English

• Improvement of written and spoken expressiveness with regard to PR-specific and Marketing-specific topics

• Development of communication strategy during the course

• Development of strategy and tactics in correspondence to an authentic communicative challenge

Course Materials:

To be announced.

Additional Information:

Also open to students of Anglophone studies.

Requirements:

English language skills at the B1 level (approx. 180 class hours).

Obligation to attend all sessions including mandatory attendance for the first session. If students fail to attend the first session and do not have an excused absence, they will automatically lose their place in the language course.

Additionally, students are only allowed to miss 2 complete sessions for the entire semester.

Active participation is required for successful completion of the class.

Taking the final exam is mandatory.

Acquisition of 3 ECTS credits:

Meeting the requirements mentioned above.

Active participation.

Preparation and reworking of each session.

Passing the final exam.

This also applies to the acquisition of the certificate for the course. There are no certificates of attendance.