Course Objectives:
• Introduction to PR and Marketing in English
• Discussions on several relevant PR and Marketing topics and tools
• Authentic development of strategy and tactics of authentic communicative challenges
• Accompanying exercises for improvement of specific vocabulary and related grammar structures
Study goals:
• Expansion of PR-specific knowledge in English
• Improvement of written and spoken expressiveness with regard to PR-specific topics
• Development of communication strategy during the course
• Development of strategy and tactics in correspondence to an authentic communicative challenge |