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Strukturbaum
Keine Einordnung ins Vorlesungsverzeichnis vorhanden.
Veranstaltung ist aus dem Semester
SoSe 2022
, Aktuelles Semester: SoSe 2025
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China Management Cases (AEAS 2205)
Sprache: Englisch
Belegpflicht
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(Keine Nummer)
Seminar
SoSe 2022
2 SWS
jedes 2. Semester
ECTS-Punkte: 3
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Lehreinheit:
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Betriebswirtschaftslehre
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Teilnehmer/-in
Maximal : 25
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Zugeordnete Lehrpersonen:
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Taube
verantwort
,
Zeng
verantwort
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Zur Zeit keine Belegung möglich
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Termin:
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Dienstag
14:00
(s.t.)
-
16:00
wöch.
Beginn : 12.04.2022
Ende : 12.07.2022
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Raum :
LB 137
LB
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| Literatur: |
- Selected Chapters in Rothaermel book: Strategic Management, by Frank T. Rothaermel, McGraw-Hill 2013
- Harvard Business Review
- McKinsey Quarterly
- Additional reports and articles
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| Bemerkung: |
The central objective of this course is to understand the key aspects of management strategy that help firms gain and sustain competitive advantage. We focus on the case of China where the business environment is characterized by both uncertainty and complexity. By using up-to-date examples, we will examine how single business and multi-business firms succeed through the careful selection of business and corporate strategies. This course will help students familiarize with the business landscape in China. |
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