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Linguistic Landscape research critically analyzes and interprets multimodal texts displayed in public places and spaces. This course will introduce students to foundational concepts in LL research and engage with key issues such as: the linguistic impacts of globalization and migration; power dynamics encoded in overt and covert language hierarchies; the negotiation of individual language attitudes within a society’s ideological context; toponymy, (re)naming/memorializing, and historicity; and how to specifically integrate the lessons gleaned from public textuality in the activities of daily life in our increasingly connected and multicultural world (e.g. a language-awareness pedagogy; a corporate cultural competence module). The goal of this course is to guide students in a hands-on research program with concrete deliverables. |
