E3 - IN-EAST - INSPIRING ENTREPRENEURSHIP: Encounter of Economy, Culture, and Politics in Global Business Context - Cr. 4-4 - Einzelansicht

Course Description:

This course aims to inspire new business ideas in the newly emerging and dynamically changing global context. The students are guided to find out their capabilities of doing business in the future. Another focus of the course is to learn how to handle uncertainties and changes in the global business environment and conduct business in 'other' cultural contexts such as in the newly emerging markets, BRICS/MINT.

Learning Objectives:

The course based on the selected case studies from different countries, from several globally expanding sectors, such as IT, retail-chains, and pharmacy. The chosen companies reflect the nature of conducting business in the global landscape. Emphasis will be on what makes international different from domestic. The effects of the social systems within countries on the conduct of global business. Factors that are explaining international business transactions and the institutions influencing those activities. The financial-exchange-systems and institutions that measure and facilitate international transactions. The dynamic interface between countries and companies attempting to conduct foreign business activities. Corporate strategy alternatives for global operations.

Learning Outcomes: 

Students will be able to

• understand the different challenges business face when they operate in an international environment;

• examine the various cultural, political and legal issues that impact international business activity;

• examine the international institutions and practices that impact international business;

• understand trade and investment theory, foreign exchange and the determination of foreign exchange rates;

• appreciate the interaction of business and government as they relate to international commerce;

• develop insight into the management implications of international business strategy and operations.

   

  Key Words and Theme: 

  Globalization, Meaning and implications of national differences in economy, politics, culture. International Economy, Global Production Chains, Outsourcing and Logistics, Foreign Direct Investment, International Business Strategy (i.e., Entry-Exit, Strategic Alliances, M&As)

                                

  Prerequisites:

  Introduction to Economics/International Business/Trade

   

  Teaching Strategy: 

  Lecture will be handled mostly through power point presentations by the lecturer with an expected active interactive class discussion.

   

  Course Evaluation: 

  Evaluation will involve active participation to the lectures, presentation performance (depending on the number of students one or two presentation), and one final exam (materials will be open, accessible).

   

   Case Studies to be covered

1. Doing Business in Post-Global Crisis Era: Competition, Protectionism, Currency Wars
2. Amazon, Apple, Facebook, and Google
3. Strategy and Governance at Yahoo / Yahoo! in China
4. MICROSOFT in Korea: Opening Carrier Path to Women
5. INTEL Strategic Decisions in Locating a New Assembly and Test Plant
6. BMS-Biocon Research Center in India
7. China WANXIANG Group Global Strategy
8. ‘GAP-Inc’-2012
9. NESTLé Shared value creation
10. Open Innovation at SIEMENS (I) / Sustainability at SIEMENS(II)
11. Pad-Fone vs. Fone-Pad
12. SHELL Diversity and Inclusion
13. TATCHA Japanese Geisha (Pharmaceuticals)
14. SHANGHAI Pharmaceuticals
15. UNILEVER’s Paul Polman
16. WAL-MART Lobbying in India
17. A Tragic Success: Carlos Ghosn the Savior at Nissan- From Victory to the Jail in Japan
18. Muhtar Kent: A Turkish CEO at the top of the “KOCA-KOLA” COMPANY
19. A Story of CHOBANI Yoghurts in the USA

Recommended-Text Book: Hill, Charles W. International Business. McGraw-Hill. 9th or 10th editions.

Course Materials (to be provided by the lecturer):
A bundle of reading materials.
Company Case Studies. (For each case study, one or two survey articles)

Die Veranstaltung wird durchgeführt von: Prof. Ibrahim Öztürk, Visiting Research Fellow, IN-EAST Institute of East Asian Studies/The Modern Silk Road

Bitte melden Sie sich hier ausschl. für das fachfremde Modul E3 Studium liberale an. Anmeldefrist ab dem 11.03.2020. Weitere Informationen zum Studium liberale, eine Liste freier Plätze, alle Veranstaltungen in chronologischer Reihenfolge etc. finden Sie oben unter „Weitere Links“. (Als Fachstudent wählen Sie zur Anmeldung das fachintern übliche Verfahren; bei LSF: die gleichnamige Veranstaltung ohne das Präfix E3.)

Die Veranstaltung ist zugleich anrechenbar für Bereich II des Zertifikats ‚Bildung für Nachhaltige Entwicklung‘ der UDE.

In E3 nicht geeignet für: BWL (MSM & WIWI), Komedia, KuWi, MOAS, VWL, Wi.-Inf., Wi.-Mathe. Englische Sprachkenntnisse erforderlich