Kommentar |
Course Description:
This course aims to inspire new business ideas and to guide students to discover their capabilities towards creative business ideas. Another focus is to learn how to handle uncertainties and changes in the global business environment and conduct business in 'other' cultural contexts such as in the newly emerging markets, BRICS/MINT.
Learning Objectives:
Selected case studies are chosen from different (emerging) market economies as well as rising sectors, such as IT, retail chains, and pharmacy. The chosen companies reflect the nature of conducting business in the global landscape. Emphasis is on what makes international different from domestic — the effects of the social systems within countries in conducting global business, the dynamic interface between countries and companies attempting to conduct foreign business activities, corporate strategy alternatives for global operations.
Learning Outcomes:
Students will be able to
- Understand different business-oriented challenges in international environment;
- examine various cultural, political and legal issues that impact international business activity;
- examine international institutions and practices that impact international business;
- understand trade and investment theory
- appreciate the interaction of business and government as they relate to international commerce;
- develop insight into the management implications of international business strategy and operations.
Key Terms: Globalization, meaning and implications of national differences in economy, politics, culture. international economy, global production chains, outsourcing and logistics, foreign direct investment (FDI), foreign exchange market, international business strategy (i.e., entry-exit strategy, strategic alliance, mergers and acquisition-M&A)
Prerequisites:
Basic level of economic knowledge such as Introduction to Economics/International Business/Trade is recommended.
Teaching Strategy:
Lecture will be handled mostly through power point presentation. Active participation and interactive class discussion are strongly motivated.
Course Evaluation:
Evaluation will involve active participation to the lectures, presentation performance (depending on the number of students one or two presentations), and one final exam (materials will be open, accessible).
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Literatur |
No Compulsory Text Book.
Recommended-Text Book: Hill, Charles W. International Business. McGraw-Hill. 9th or 10th editions.
A bundle of lecture-reading materials will be distributed.
Case Studies to be covered:
- Doing Business in Post-Global Crisis Era: Competition, Protectionism, Currency Wars
- Amazon, Apple, Facebook, and Google
- Strategy and Governance at YAHOO / YAHOO in China
- MICROSOFT in Korea: Opening Carrier Path to Women
- INTEL Strategic Decisions in Locating a New Assembly and Test Plant
- BMS-Biocon Research Center in India
- China WANXIANG Group Global Strategy
- ‘GAP-Inc’-2012
- NESTLé Shared value creation
- Open Innovation at SIEMENS (I) / Sustainability at SIEMENS(II)
- Pad-Fone vs. Fone-Pad
- SHELL Diversity and Inclusion
- TATCHA Japanese Geisha (Pharmaceuticals)
- SHANGHAI Pharmaceuticals
- UNILEVER’s Paul Polman
- WAL-MART Lobbying in India
- Carlos Ghosn at NISSAN: The tragic success story of a savior hero in prison
- Muhtar Kent: A Turkish CEO at the top of “KOKA-KOLA” (2008-2017)
- A Story of CHOBANI Yoghurts in the USA
Case Studies on the strategies and policies of different companies from different countries. (For each case study, we have one or 2 separate survey articles with changing length) |
Bemerkung |
Die Veranstaltung wird von Herrn Prof. Dr. Ibrahim Öztürk geleitet.
(Lecturer: Prof. Dr. Ibrahim Öztürk) Contact: io@na.edu
Bitte melden Sie sich hier ausschl. für das fachfremde Modul E3 Studium liberale an. (Als Fachstudent wählen Sie zur Anmeldung das fachintern übliche Verfahren; bei LSF: die gleichnamige Veranstaltung ohne das Präfix 'E3'.) Anmeldefrist ab dem 13.03.2019. Weitere Informationen zum Modul E3/Studium liberale, alle Veranstaltungen in chronologischer Reihenfolge, eine Liste freier Plätze etc. finden Sie oben unter „Weitere Links“.
Die Veranstaltung ist anrechenbar für Bereich II des Zertifikats ‚Bildung für Nachhaltige Entwicklung‘ der UDE.
Die Veranstaltung ist anrechenbar für Baustein 4 des Internationalen Zertifikats der UDE. |
Voraussetzungen |
In E3 nicht geeignet für: BWL (MSM & WIWI), Komedia, KuWi, MOAS, VWL, Wi.-Inf., Wi.-Mathe. Verständnis der englischen Sprache |