| Bemerkung |
COURSE TITLE:
International Business and Comparative Management of Content/Cultural Industry in East Asia
This course focuses on the international business and comparative
management through the lens of content and cultural industry in South
Korea, Japan and Taiwan. Globalisation, digitisation, de-globalisation
as well as varieties of institutional environments provide opportunities
and challenges to 'global' firms. The course uses the various segments
of content and cultural industry to provide an understanding of
complexities in the global economy. Cultural industries are “systems of
organisations that produce and distribute cultural goods with
substantive symbolic, aesthetic, or artistic value (Wang et. al., 2020)”
Due to their unique characteristics, these industries produce unparalled
transnational business dynamics and require distinctive
internationalisation strategies. Among others, East Asian cultural
products, e.g., Japanese Anime and K-Pop, are the key cases to account
for how international business operates.
This course expects students to intensively engage in class discussion
accompanied by weekly response papers and a term paper. |
